As was previously mentioned, software is a key differentiator for TI ARM microprocessors. They make it EASY for developers to design their products by providing a FREE software development kit (downloadable from the TI website) with support for Android, Linux and Windows Embedded Compact 7. StarterWare, or AMxxWare enables programming these devices to become the same as a microcontroller would be – without requiring an operating system. A broad ecosystem of third-party partners provide a host of software solutions that designers can incorporate, based on their product needs, including RTOS offerings, PRU development, graphics and more.